When coming up with the concept for my project, I was inspired by a number of different things. I have always been loved Andy Warhol and the idea of his factory. Recently I saw the film 'Factory Girl' staring Sienna Miller which was about the socialite Edie Sedgwick she was one of Warhol's superstars, the film told the story of her life in the factory her relationship with Andy and coping with the pitfalls of fame. After seeing this film I feel in love with the style and look of the 60's underground scene and Edie herself, her style and look inspired many girls at the time with Vogue heralding her as the new 'it' girl. This lead me to come up with the brand concept for HAUS, as well as growing market for technology and Warhol's art house style lead me to the development of the brand as it is today.
Factory Girl Trailer:
One of the many films that Andy Warhol did about people was Ciao Manhattan one the features about Edie Sedgwick the film showcases her in an art house style in which her comments on her life and her views on fashion, fame and art.
Ciao Manhattan: Edie Sedgwick
The new 'it' girl.
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